3 Step Formula to Build Your Website
3 Step Formula to Build Your Website
While planning for your first business website, there are three essential questions you should ask yourself before you start working on your project. You must be thinking how to build your first website? You need to get clarity on few aspects of
- Who is your website end user?
- How your user is going to find you? and
- How will you convert your website visitors into sales?
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Who is your website end user? How your user is going to find you? and How will you convert your website visitors into sales?
These three questions you should ask yourself before you start planning for your very first business website.
These questions sound obvious but it’s quite interesting to know few percentage of people don’t bother about it and ultimately, they end up with no result with the developed website. Let’s discuss the 3 step formula to build your website one by one
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THE 3 STEP
1) WHO IS YOUR WEBSITE END USER?
Brainstorm first, and give sufficient thought to your targeted market that who is your website end user? Who wants to come into your website and why? The solution there is, quite likely to sell something – a product, or service, or maybe thought. If you are thinking your audience is anyone and everyone, then you may be unclear in your goal of building your website, and also your website will lack focus too. Ideally, you must create a distinct segment, a segment in the sense of your niche or sector.
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2) HOW YOUR USER IS GOING TO FIND YOU?
Creating a distinct segment also will assist you with the search engines, and drive traffic in your site. Consider what sort of KEYWORDS your targeted audience might type while they are searching something on the internet.
Actually, the best way to go is to do the search by yourself, and see who comes up in the top 10 results because that’s where you would like to be. You need to check, are your competitors there? If yes then visit their websites and learn from them. Do the work and think how are you able to improve on them? Identify something unique about your business that sets it aside from your competitors.
The keywords or key-phrases which you identified while doing the research should to be more accurate and incorporated in your pages of your website. This can be incorporated within the page titles, within the headings, and within the internal links.
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Be specific with your key-phrases because they are going to be less competitive than the more general single word searches, and can more accurately target your market. You will need to localise or specialise to urge therein top 10 and therefore the top 10 is where you would like to be to drive traffic into your website.
I am also sure that whenever you search for something on the net if you don’t find what you are trying to get within the first 3 results pages, you obviously look somewhere else.
The key to achieve high program rankings is building inbound links to your websites. Now what are inbound links? Inbound links are also called backlinks. A backlink is a link from some other website links to that web page, generally a page on the external websites that link to the pages on your site.
This link acquisition is a natural growth where the inbound link count increases gradually. The pages that link to your website should be relevant on-topic and should contain the same keyword. Search engines rank page (SERP) which is based on their reputation or their character. Your webpage ranking is going to be determined by what other high-ranking pages are consulting about your webpage.
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Disclaimer: phaninirola.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
3) HOW WILL YOU CONVERT YOUR WEBSITE VISITORS INTO SALES?
This is a most important and crucial step for any website owner before stepping in, you should be clear in this aspect. Don’t just tell them what you are doing or selling, tell your audience why they need your offerings and yes, the big question is WHY? Why they should take from you? To resolve this question, you can try different methods like by offering incentives, freebies, discounts coupons and anything to urge your audience to start business with you.
Current research indicates that a human brain makes a judgment within a twentieth of a second, that does not leave you very long to make an impact. So, confirm that you simply have your Unique selling point (USP) clearly visible on your home page and preferably repeated on all of your other pages. After all, Visitors need to understand why you are different from the rest, and why they should choose you, not your competitors. As we have discovered, they need to know your USP instantly when they land on your website.
Recently I have recorded a video where I have briefly describes about 3 step formula for your first website creation. As I have mentioned that before you start working on your project to build your website, you need to get clarity on a few aspects of your website creation strategy. I have explained in the below video why you need to make your plan right before you start working on the project.
Finally, before building your website you should be ready with your sales funnel structure. Identify your important pages usually the call-to-action, e-mail capture form, your internal links, e-commerce pages, products and check all directions to those pages.
